18 Promotional Ideas1. Blog more and blog with more structure. This will help my artistic career in two ways. A lot more random people will encounter my work as my posts might pop up on google or some other search engine. More structure will help me to be more focused and save time.
2. Leverton Day. Every year on September 7th I will unveil new material, and hopefully, in the future it will be a celebration of my work and Canadian culture like with Robbie Burns. I will try to give a reading every year on the day.
3. Leverton Army. This will be a highly motivated group of my fans. They can create groups to read my poetry, listening to my music, celebrate Leverton Day. The idea is to create an audience for my work, and give that audience ownership of my work, not in the economic sense, and in an emotional sense.
4. Quest for a Million. This is a cheap marketing gimmick, true, but I think it may be effective. It is simple, just trying to give a million people to read, or listen to my work.
5. Patron. Poetry, unfortunately, is not a populist art. Many people treat it as a kind of therapy, and not as a craft. I know that poetry is still an important art, and I think if I could find a rich investor to fund tours, publishing ventures, my art could be a commercial hit. This may be naïve, but we may be in a historical moment where poetry is an art that might require rich patrons, like it required in the past.
6. Tours. This idea is connected with the previous. I would eventually like to do cap and pub tours. Go to, for example, 12 university towns in the United Kingdom. Do an afternoon reading at the university, and then in the evening do a reading at a pub.
7. Poster Campaign. Translate a poem into Polish and put in up on posters with the number for donations. This is an unusual way to attract attention, and I think that is a positive.
8. Make my work available for free download. I have already done this, on Scribd, SoundCloud, and other platforms.
9. Keep sight of my goals. This is not really a promotion method, but it will help me to keep focused and motivated. My goals are simple, to become a well-known poet with a large audience and make a living from my work.
10. Take myself seriously as an artist. Again, not really a promotion method, but good to maintain my focus motivation. My work is both an art and a craft, I have something to say, artistically and something that people would like to hear. I know that I have written some brilliant poetry and that it deserves a place in Canadian and international literature.
11. Constantly work on artistic projects. This is connected to the previous two. Because I have a unique artist voice and vision, I have the responsibility to constantly create, to constantly produce work, until I can no longer do so.
12. Poem Exchange. Feature a poem from another poet in one of my blog posts in exchange for the same on another blog.
13. Million/Million contest. Another gimmick, but also a potentially lucrative one. Everyone who donates money to me is entered into a contest. When I’ve received a two million Euro, I will do a draw and give one million euro to the winner.
14. Wall of Fame. I can’t think of a better name, but it will be a series of blog posts of positive feedback of my work. Why not include negative feedback? Because the idea is to attract people to my work. Generally, negativity is not attractive.
15. Social Media Campaign. Have pages on different social media sites where I can connect with people.
16. Poem of the Week. Every week focus on one of my poems, publish the text, the korpo and comment on it.
17. Focus! Focus! Focus! Make this blog my public face, and keep on message. The message is to promote my work, and myself. Also, limit my creative efforts to either poetry, korpo or plays. This will give me focus, motivation, and also free up time to spend with my family.
18. Music videos on Youtube. Turn my korpo into music videos and publish them on YouTube.